In a timely alliance with Kellogg’s, Molly Baz became the first pregnant woman to appear on a cereal box.
The partnership built the foundation for Special K's “Special for a Reason,” with a goal of spotlighting “various inspiring individuals and sharing their stories,” Shot, designed, and printed in a matter of 5 days. Designed at Leo Burnett Chicago.
2024 — Credits :
Agency: Leo Burnett Chicago
Design: Kyle Poff
Art Direction: Madeline Reusch
Writing: Kurt Monette
Creative Direction: Alisa Wolfson, Mariana O'Kelly, Tammy Retter
Strategy: Carly Starratt, Carly Richter
Production: Cheherazade Patel, Beth Dolnick
Account: Michelle Chorski
Project Management: Elise Kansky
