On June 4, 2021, we invited former NRA President David Keene and prominent economist and gun advocate John Lott to speak at the graduation of James Madison Academy, a fictional institution we created. As Keene and Lott walked on stage to face 3,044 empty chairs, each representing a would-be graduate of the class of 2021 who lost their life to gun violence, they were forced to face the consequences head-on.
2021 — Credits : Agency: Leo Burnett Chicago, Designer: Kyle Poff,
CW: Kelley Barrett, AD: Katie DiNardo, Global CCO: Liz Taylor,
ECD: Sam Shepherd, ACDs: Matt Turnier, Jason LaFlore, AD: Sofia Gahn
